4Sight has a consistent track record of delivering millions of dollars in top and bottom line results for some of the world's biggest brands via a proprietary methodology and seasoned leadership.

PROVEN RESULTS

From Procter & Gamble and Clorox to Caveman Foods and Reckitt Benckisser, 4Sight has delivered unexpected insights:

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• To date, 4Sight has analyzed over 80 million data points.

•  Per engagement, 4Sight harnesses an average of over 30,000 user-generated reviews and social comments with insights that fuel brand growth.

• Tangible insight-led topline growth of multi-millions of dollars;

• Insights that have measurably improved the bottom line.

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SEASONED LEADERSHIP

Our leadership team has over 40 years of expertise as executives on some of the world's largest brands.  Our leadership team has worked across consumer packaged goods, business-to-business brands, and major retailers.  That leadership team is enabled by 4Sight data scientists who harness the data and 4Sight strategists who take the machine learning analytics and mold those analytics with your brand strategies - with an eye toward identifying competitive vulnerabilities, potential power claims and building on brand strength.

PROPRIETARY  METHODOLOGY

4Sight has developed a proprietary set of algorithms that help extract, harness and action insights from any data source whether it's  online reviews, social media, blog comments or any other data set.  The 4Sight methodology is different in that it is led by quantitative, but incorporates qualitative rich learning.  The 4Sight methodology also includes activation workshops that ensure clients get tangible activations that fuel growth whether top or bottom line.

UNPARALLELED QUALITY CONTROL:
 

We collect data from dozens of online websites - all of which are vetted via an internal system to ensure  they  leverage  authenticated data.  Once that data is collected, we then perform a 4-step process.  We begin by applying a proprietary 4Sight code that ensures no duplicated consumer-generated content exists. It is only after the entire 4-step process is complete that we determine that the data set is "clean" and ready to be harnessed.  All data is then encrypted and housed in protected datacenters to ensure proprietary data and deliverables are secure.