Brand

More than ever, consumer-facing brands need processes in place to monitor, assess, and respond to user-generated content. Our approach uncovers your brand’s points of difference and points of parity, its strengths, and its opportunities for growth.

We Look for Answers to Brand Questions Like

  • Our new launch is not going as expected. What about the consumer experience is driving this so we can pivot quickly?
  • Can we monitor a new product to understand how the launch is going?
  • What are identifiable and ownable PODs for our brand vs the competition?
  • What are the strengths and opportunities for our brand? What competitive vulnerabilities exist?
  • The competition seems to be doing well. What about their consumer experience is causing this?
  • Do we have a value issue, has this recently shifted, and what is behind it?
  • We just underwent a package and formula change. Can we understand how the consumer experience has shifted from pre-change to after?
We Look for Answers to Brand Questions Like

Challenges we’ve solved

CPG manufacturer uncovers reasons for dramatic decrease in sales and star rating

A top CPG manufacturer wanted to understand the drivers behind this decline, suspecting a recent formula and packaging change.

Brand questions they asked:

  • What was the consumer experience like before and after the product changes?
  • What caused the shift in star rating?
  • How does our performance compare to two key competitors?

Results

  • Developed a plan to proactively address consumer issues with multi-channel outreach
  • Identified solutions for incentivizing new users to purchase the product
  • Created a plan to assess whether to re-formulate the product

Turning Around a Brand's Declining Sales

A leading manufacturer was experiencing market share and sales loss—they had recently raised their price, changed their material and instituted a new manufacturing process.

Brand questions they asked:

  • What was the consumer experience like before and after the product changes?
  • What about the consumer experience may be driving the decline?
  • What issues should be prioritized and addressed first?

Results

  • Reversed sales decline—went from declining to growing
  • Improved manufacturing process
  • Leveraged a 4Sight Quarterly Real-Time Pulse to monitor their brand’s future performance
quote

We used the Insight Miner to guide our team’s thinking on the scope and timing of a product upgrade. Based on the findings from the Insight Miner, we learned that we had some important competitive advantages, which we have incorporated into our product roadmap.

Jeff Hansberry, CEO - Caveman Foods

What can your Data do for you?

Contact us to set up an initial consultation. We will talk about your brand, the challenges you’re facing, and how 4Sight can provide the information you need to keep growing.

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