CONSUMER

We leverage consumer-generated content to fuel insights to better understand your consumer.

To answer your consumer needs, we leverage consumer-generated content to fuel insights around:

 

  • Trial/Purchase Barriers

  • Persona

  • Needs

  • Motivations

  • Attitudes and Behaviors

  • Unmet Needs/Jobs Identification

Success Stories

Wind in the Hair

Developing Personas to Build Category and Consumer Understanding

A major company wanted to understand the smart hair dryer category and target consumer persona—a segment that was completely new to the company. .

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Loading the Washing Machine

Identifying Unique User Groups and Their Jobs-to-be-Done

A major laundry brand noticed an emerging competitor launch a product in a new benefit space.

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