We leverage consumer-generated content to gain a holistic view of the category.

To answer your category needs, we leverage consumer-generated content to fuel insights around:



  • Category/Competitor Snapshot

  • Whitespace Identification

  • Trend Deep-Dive

Success Stories

Uncovering Whitespace and Unmet Needs in a Cluttered Category

A top CPG company wanted to uncover category insights that would best position them to launch a new brand within the outdoor space—a crowded category with many existing “chemical-forward” competitors and a few emerging “natural” competitors.

  • Facebook - White Circle
  • LinkedIn - White Circle