Mining social media posts & comments to gain an advantage over your political opponent. The next
generation of political digital capability.
Your community is online and your online community is growing.
Candidate Obama revolutionized how to use social media to reach citizens; Candidate Trump revolutionized how to micro-target citizens via social media. 4Sight's Candidate Miner is the next iteration of capability: making social media a two-way conversation by mining community-generated data and leveraging it to a candidate's advantage. Understand how your opponent is engaging with your community and develop a play book that works to your advantage.
Leveraging natural language processing, emotional words are measured in both a candidate's social media posts or blogs as well as responses by visitors. This enables candidates to be deliberate in the word choices they use to evoke emotions especially in the lead up to the election
WHY CANDIDATES NEED 4SIGHT
CANDIDATE MINER IS BETTER THAN AN EARLY POLL:
Rather than spend $25,000+ on an early poll voters are not engaged, 4Sight mines all data from relevant social media to build a 'Playbook' of your opponent: key messages, how they’ve shifted, key tactics, how do their posts break out (e.g. personal, 'safe political', 'controversial political', etc.), and key opportunities/threats for your candidacy.
This is data that is much more actionable than any early poll.
QUARTERLY AND MONTHLY ALIRTS ENABLE QUICK ADJUSTMENT BASED ON REAL-TIME DATA:
In the last two quarters and two months prior to election, 4Sight's ALIRT mines all community-generated content and your opponent’s social activity to understand if your message is resonating, changes in your opponent's tactics or language, etc.
4SIGHT GIVES YOU A COMPETITIVE EDGE:
No candidate is mining community data in this way. Leveraging this capability will give you a competitive advantage vs your opponent.
WHAT MAKES 4SIGHT UNIQUE
We work with candidates to provide d topline insight-led strategies.
We use only publicly available data, ethically mined to ensure your values remain a priority.
Proprietary machine learning and natural language processing algorithms to extract, harness, and action insights that give you a competitive advantage.
4Sight partners with you to develop custom and specific steps to develop a social strategy.
4Sight provides a quantitative analysis coupled with rich qualitatives to gain the best understanding of what your community is saying.
4SIGHT'S CANDIDATE MINER
WHERE IT FITS
Execute & Adjust:
•Execute against candidate plans
•Adjust as needed based on competitive reaction & events
•4Sight quarterly and Monthly ALIRTs ™
Plan Development to Include:
•Social Media calendar
•Events – existing/created
Strategy Development to Define:
•Equity point of difference/parity
Mining User Generated Content For:
•Prior challenger playbook
•Key message opportunities
•Key what worked tactics
•Emotional Lexicon analytics
WHO IS BEHIND 4SIGHT:
4Sight was started by branding and insights experts in the private sector, with 40 years of experience as executives - having worked for decades at Procter & Gamble and Colgate Palmolive. The capability is trusted by national brands such as:
Based on the leadership team's personal passion for politics and past experience working on Capitol Hill as well as campaigns, 4Sight has expanded the capability to the political realm.
“4Sight’s capability is the next iteration of competitive advantage for Democrats. The Obama campaign revolutionized how to leverage social media; the Trump campaign took micro-targeting on social media to the next level. 4Sight goes beyond existing capability that I have seen mining social media content in an ethical way to make it a two-way conversation. It is a true breakthrough.”
- Jared Kamrass, Principal, Rivertown Strategies
“4Sight’s Candidate Miner provided invaluable data to me – more actionable than a typical early poll. It has given me a strong foundation from which to build out my branding strategy and plans. I would highly recommend it to other candidates.”
- Kate Schroder, 2020 Candidate, OH-1 Congressional District