Compete Against Emerging Brands in Baby Formula Category

Updated: Dec 7, 2020

The baby formula industry is expected to reach $45 billion+ by 2025 globally. To remain strong in a category flooded with emerging brands capitalizing on parents’ desire to feed their infants natural and organic formula, traditional brands must remain agile. When a consumer searches for “natural baby formula” on Amazon, emerging brands own 80% of the first 10 non-sponsored spots. Their average star rating is .25 pts. higher than “Mass Natural” brands with over 2Xs the median number of reviews.

How do traditional brands compete? Start by extracting, harnessing and activating the insights found on social media and reviews. Download the complete "Don't Get 'Dollar Shave Clubbed'" report here.


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