Getting Dollar Shave Clubbed - what are the roots? Losing organic search on Amazon is one root, and baby food is a case in point. In 2018, sales of baby food hit US$6.9 billion. And disruptors are getting an increasing part of that pie. A search for “Natural Baby Food” shows that emerging brands own 80% of top ten search results and 2 Xs the median number of reviews.
How do national brands maintain their market share? Begin by extracting, harnessing, and activating reviews to understand competitive vulnerabilities now – before it’s too late.