What happens in a $30 billion+ industry when no national brand appears in the top ten search results on Amazon for the “Natural” segment? Pet food is a good example. Though sales of natural pet food have doubled in the last four years, specialty brands own search on Amazon.
Those are the roots for "Getting Dollar Shave Clubbed"! How do national brands compete? One answer lies in consumer reviews. Extract, harness and activate reviews and social comments to understand what your consumers want for their beloved furry friends, and how to give it to them