Any Business Challenge (ABC) Use Case
A major laundry company saw an emerging competitor launch in a new benefit space.
They wanted to understand what consumers were using this product for, their emotional reaction to it, and a SWOT of the competitive product.
Agile Leading Indicator in Real Time (ALIRT) Use Case
A major CPG company had a launch of a personal care item that was going as well as expected, despite strong core fundamentals.
They leveraged 4Sight's ALIRT solution to better undersant the consumer drivers, strenghts/weaknesses, trends and benefit matching relative to key competitors
Monthly Early Warning NOW Use Case
A major candy company spent considerable money to collaborate with a popular blockbuster movie franchise to include small, franchise-themed toys with their candy packages.
Quarterly Trend Detection
4Sight leveraged its Quarterly Trend Detection Report to analyze for a major CPG brand including high level trends past 1, 3, 6, and 12 months in overall reviews and star ratings.
Product Testing Use Case
•4Sight was tasked to execute product testing to uncover consumer “delighters,” “dissatisfiers,” and drivers.
•The brand was particularly interested in the smell/scent benefit space.
•But the brand wanted results quickly and without some of the typical challenges of product testing, e.g. survey bias, professional respondents, etc.