TREND PULSE ​

Track any trend in a category real time, trends over time and impact on brand. 

Upstream Innovation

Gain insight on a category, trend, or unmet need before launch. 

UNMET NEEDS

Leverage user generated content to extract unmet needs for a brand and/or category.

WHAT DOES ENGAGEMENT LOOK LIKE?

It starts with understanding the brand's core business challenge and objective.  We then determine where the right unfiltered, real time data is to best answer that challenge e.g. Amazon, Reddit, Facebook, Instagram, Target, Google, TripAdvisor, etc.

After extracting that data, we leverage a proprietary set of text analytic algorithms, natural language processing and machine learning on those thousands of unstructured data points to synthesize consumer drivers, themes across brands, strengths & opportunities, benefit matching, emotional lexicon analytics to measure 7 different emotions relative to brands including measures such as trust, opportunities for claims, etc.

Finally, based on those analytics, we recommend and work with the brand on activation.  This includes very specific multifunctional plans to either fix issues that are broken or fuel  strengths and areas of competitive

advantage. 

4Sight offers solutions on which an engagement with a brand follows a similar process. 

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