Gain insight on a category, trend, or unmet need before launch.
WHAT DOES ENGAGEMENT LOOK LIKE?
It starts with understanding the brand's core business challenge and objective. We then determine where the right unfiltered, real time data is to best answer that challenge e.g. Amazon, Reddit, Facebook, Instagram, Target, Google, TripAdvisor, etc.
After extracting that data, we leverage a proprietary set of text analytic algorithms, natural language processing and machine learning on those thousands of unstructured data points to synthesize consumer drivers, themes across brands, strengths & opportunities, benefit matching, emotional lexicon analytics to measure 7 different emotions relative to brands including measures such as trust, opportunities for claims, etc.
Finally, based on those analytics, we recommend and work with the brand on activation. This includes very specific multifunctional plans to either fix issues that are broken or fuel strengths and areas of competitive
4Sight offers solutions on which an engagement with a brand follows a similar process.