About Us

4Sight grew out of an invitation to speak at an entrepreneurship undergraduate class, an East Coast connection and an opportunity to bring two entities together in a 1+1 = 3 way.

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Our founders, Mark Jeffreys, Dr. Stephanie Hughes, and Dr. Richard Hughes recognized a synergy between their respective companies – combining CHN’s data analysis and predictive power trusted by the Department of Defense, and 4Sight’s deep commercial expertise to create 4Sight Advantage.
 

Mark Jeffreys’ experience working in brand management with P&G, one of the largest CPG companies in the world, led to 4Sight. After 17 years working across various functions, he saw a specific need.

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Mark created his first company to solve for an efficient and cost-effective method of communication between brands and consumers in the eCommerce reviews space. But more and more, Mark and the brands he worked with found there was more value in the deep human insights the reviews yielded. He partnered with a team of data scientists, insight experts, and strategy and marketing consultants to form 4Sight. Together, they focus on the best ways to act on the insights that will make the biggest difference to brands.

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Stephanie and Richard Hughes created CHN Analytics from their extensive backgrounds in data science and market analysis. Stephanie, as Chair of NKU’s Management Department and Professor of Strategy, asked Mark to speak in her entrepreneurship class. From there, a business relationship and friendship developed.