Detecting Villain and Hero Ingredients Before They Reach the Headlines
Every Category Sees High Impact Ingredients
Companies lose billions of dollars in shareholder value when surprised by ingredients that are called out in social or mass media or by not identifying new ingredient benefits that can represent a massive missed opportunity.
There are roadblocks to detecting HI ingredients before they blow up in headlines:
Too-massive data sets,
Limited analytic tools,
Siloed regulatory, social, scientific and market data,
and the inability to differentiate true data signals from the noise.