Discovering Truth in Consumer Data.
Tap into your brand's largest data set — user-generated content, reviews and social — to mine unfiltered, real-time insights.
The 4Sight Advantage
Better Data + Better Analytics = Better Insights
Strong CPG, Research and Brand Strategy Experience
Grounded in Data Science
Quantitative and Qualitative
Unique Drivers Methodology at Heart
Tied to Purchase
Step-change how your brand connects with consumers by mining your brand’s largest data set—consumer reviews—for insights that fuel brand growth.
Consumer reviews are a goldmine of untapped wealth—providing insights directly from your consumer.
They untether you from relying on outdated research methodologies such as:
1:1s/Focus groups—where a small group of like-minded consumers share what they think you want to hear rather than the honest truth;
Traditional surveys (habits and practices, etc.), an overwhelming amount of artificial, often closed-ended, questions that fatigue the respondent;
Brand health tracking—static, months-old data that leads nowhere.
All of these traditional methods lack your most robust data set: millions of unfiltered, real-time reviews and social comments on your brand (and your competition).
That’s what makes 4Sight unique. We use better consumer data, grounded in data science, to provide insights that are more robust and actionable for your brand.
We marry the robust base sizes of quantitative research with the deep qualitative context from 1:1s, often in a fraction of the time. There's a reason our clients include some of the world's biggest brands, companies like Procter & Gamble, Reckitt Benckiser & Clorox among others.