Making Big Data Small and
Mining unfiltered, real time user generated content via patent pending AI for better & faster insights.
Stop relying on research methodologies developed decades ago; focus groups where consumers share what they think you want to hear rather than what you need to hear; habits & practices or other types of surveys that are artificial; brand health tracking with months-old data; and deep human insights work based off only a dozen or so consumers. All of these outdated methods miss out on leveraging the most robust data set out there: the millions of unfiltered and real time reviews and social comments that are generated online for your brand (and your competition).
That's what makes 4Sight unique: 4Sight makes big data small. We provide human yielding insights that are more robust and actionable. Our machine learning gives you both the robust base size of a survey (but without the bias) and the deep human insights of 1:1s (with a more robust base size) all in one. And 4Sight does it faster - within days vs weeks or months for more 'traditional' research. There's a reason our clients include some of the world's biggest brands, companies like Procter & Gamble, Reckitt Benckiser & Clorox among others.